About Harochi

Revenue infrastructure for growth teams

We build the systems that scale pipeline without scaling headcount.

The problem

Most companies know what to do, but lack the systems to do it consistently, at scale, without burning out the team.

What we do

We design, build, and optimize GTM infrastructure so your team can focus on closing deals and delighting customers.

Our Story

The best revenue teams weren't winning because they had better people. They had better systems.

We saw Series A and B companies with strong products struggling to scale pipeline, drowning in manual processes, disconnected tools, and data in a dozen places.

The companies that were winning had figured out the infrastructure layer: signal capture, lead routing, personalization, and automated follow-ups, all working together.

We became the team that builds those systems.

Today we partner with growth-stage companies to design, build, and optimize the GTM infrastructure they need to scale revenue without scaling headcount linearly.

The Evolution of GTM

2017Clay founded
Enrichment becomes modular, composable, and rules driven.
2018GDPR enforcement
Clean inputs start to matter.
2019ZoomInfo consolidation
Peak big-box data era pushes teams to seek alternatives.
2020GA4 announced
Event-based tracking aligns with signal driven GTM.
2021HubSpot Ops Hub
Ops becomes a first-class GTM function.
2022ChatGPT launches
Automation moves from scripts to language driven systems.
2023GTM Engineer role emerges
Work shifts from campaign execution to system building.
2024Gmail requirements
Outbound becomes infrastructure work, not copywriting.
2026Agent-native GTM
Agents become a default pattern, not an experiment.

How We Work

Our values aren't posters on a wall. They're the principles that guide every system we design and every recommendation we make.

Systems Over Tactics

We don't chase hacks or quick wins. We build infrastructure that compounds over time and scales with your business.

Clarity Through Complexity

GTM is messy. We bring structure to chaos: clear data flows, documented processes, and measurable outcomes.

Partnership, Not Projects

We embed with your team, not above it. Your success is our success, and we stick around to prove it.

Build to Last

No duct tape solutions. Every system we build is designed to evolve as your market and team grow.

Ready to build your GTM engine?

Let's talk about where you are, where you want to be, and how we can help you get there.