Certified Clay Implementation Partner
Harochi is a certified Clay Artisan Partner that builds enrichment waterfalls, lead scoring models, and automated routing systems for Series A and Series B B2B startups.
We combine Clay with HubSpot, Attio, n8n, and HeyReach to create complete GTM infrastructure, from signal-based outbound to inbound lead enrichment and CRM automation. Based in Berlin, operating globally.
100+
Data sources configured
Artisan
Clay partner tier
3 mo
Minimum engagement
2–6 wk
Typical implementation
Who This Is For
Growth-stage B2B companies ready to systematize their GTM
Our Clay implementations are built for Series A and Series B startups scaling from $2M to $50M ARR. You've found product-market fit, you're generating pipeline, but your data and outbound processes are held together with manual work and spreadsheets.
You're spending 10+ hours per week on manual prospecting
Your CRM data is incomplete, duplicated, or outdated
You've outgrown basic Zapier automations
You want signal-based targeting instead of static lists
You need enrichment across multiple data sources
You want to build outbound that scales without adding SDRs
What We Deliver
End-to-end Clay builds, not just table setup
We don't just configure Clay tables; we build Clay into a complete GTM system that connects your data, CRM, outbound, and reporting.
Enrichment Waterfalls
Multi-source data waterfalls that pull from 100+ providers to fill in company and contact data: industry, headcount, funding, tech stack, and more.
Lead Scoring Models
Custom scoring tables based on ICP fit, intent signals, funding stage, and engagement data so your reps focus on the highest-value prospects.
Signal-Based Outbound
Outbound systems that trigger outreach based on live buying signals: hiring, funding rounds, tech stack changes, and engagement patterns.
CRM Integration & Sync
Seamless Clay-to-HubSpot or Clay-to-Attio sync with deduplication, field mapping, and automated lifecycle workflows that keep your CRM clean.
Inbound Lead Enrichment
Instant enrichment and scoring when inbound leads arrive via web forms or events, with routing to the right rep or sequence based on ICP match.
TAM Research & Market Mapping
Total Addressable Market builds using structured filters, public data, and AI verification layers, segmented, scored, and ready for outreach.
How We Work
From discovery to live system in 2–6 weeks
01
Discovery
We audit your current data sources, CRM setup, outbound processes, and ICP definition to identify gaps and priorities.
Week 102
Architecture
We design your enrichment waterfalls, scoring models, and integration flows, mapping every data source, trigger, and CRM field.
Week 1–203
Build & Test
We build your Clay tables, configure integrations, set up CRM sync, and test everything end-to-end with real data.
Week 2–504
Launch & Optimize
We go live, monitor data quality and enrichment rates, and iterate on scoring models and waterfall sequences.
Week 4–6+Proof
Results from real Clay implementations
“
We were stuck. The learning curve was huge, and the timing was short. Macklin single-handedly built the full sales enablement infrastructure and connected it across our CRM, marketing, and success systems. The impact on revenue was massive.
Ilija Stojkovski
Chief Revenue Officer, HeyReach
€1M+ revenue closed via outbound
Built Aikido's full outbound infrastructure (enrichment, scoring, sequencing, and CRM automation) from Seed to Series B.
Read case study
3X meeting bookings, 45% higher response rates
Built Clay enrichment tables, multi-source data waterfalls, and automated CRM workflows that tripled outbound performance.
Read case studyFAQ
Frequently asked questions about Clay implementation
What is a Clay implementation partner?
A Clay implementation partner is a certified expert who builds and configures Clay workflows for your business. Rather than learning Clay yourself, a partner handles the technical setup (enrichment waterfalls, scoring models, API integrations, CRM syncs) so your team gets a working system faster and with fewer mistakes.
How long does a Clay implementation take?
A typical Clay implementation takes 2–6 weeks depending on scope. A focused enrichment waterfall can be live in under 2 weeks. A full GTM system build (including outbound automation, CRM integration, scoring, and routing) usually takes 4–6 weeks with ongoing optimization.
What's included in a Clay enrichment waterfall?
An enrichment waterfall pulls data from multiple providers in sequence: if the first source doesn't have a phone number, it tries the second, then the third, and so on. We typically configure 5–15 data sources per waterfall, covering firmographic data (industry, headcount, revenue), contact data (email, phone, title), technographic data (tech stack), and intent signals (hiring, funding, web activity).
What does a Clay implementation engagement include?
A Clay implementation engagement covers the initial build, configuration, CRM integration, and ongoing optimization, with a 3-month minimum. Scope depends on the complexity of your enrichment needs, number of data sources, and integration requirements. We walk through fit and scope on the first call.
Can you integrate Clay with our existing CRM?
Yes. We specialize in Clay-to-HubSpot and Clay-to-Attio integrations, including real-time sync, field mapping, deduplication, and lifecycle automation. We also work with Salesforce and other CRMs through Clay's API and webhook capabilities.
What makes Harochi different from other Clay partners?
We're not just Clay experts; we're GTM systems engineers. We build Clay into a complete revenue infrastructure that includes CRM automation, outbound sequencing, inbound routing, and reporting. Our clients are Series A and Series B startups, so we understand the speed, budget constraints, and scaling needs of growth-stage companies.
Related Services
Ready to build your Clay infrastructure?
Book an intro call and we'll walk through your current setup, identify the biggest opportunities, and map out your Clay implementation.
Book a Call